![\"Jeff](\"https:\/\/blog.brunnenbraeu.eu\/wp-content\/uploads\/2014\/10\/New-But-Not-Innovative.jpg\")
<\/a>In this one sentence are two fascinating details: 1) the name of Diageo\u2019s latest is \u201cGuinness The 1759,\u201d which I think must be bizarre even in Irish-English, and 2) Diageo announces a category heretofore unknown to beer drinkers, \u201cultra-premium amber ale\u201d. Surely this must augur even more fascinating details? It does! Carrying on:<\/p>\n
This latest innovation from Guinness brings artistry and elegance to the beer category by combining the famous Guinness yeast with both traditional beer malt and peated whisky malt \u2013 the very same used in the world\u2019s most deluxe Scotch and Irish Whiskies \u2013 for smooth and quality tasting beer.<\/p>\n
You know something deeply suspicious is afoot when the fifth-largest drinks company claims to be \u201cinnovating,\u201d and suspicions mount when the reader discovers that peated malt seems to be the sole innovation. Let\u2019s hold our horses, though \u2013 something more must be on the way, right? Glad you asked:<\/p>\n
This unique beer is the first from Guinness that uses a cage and cork mechanism to seal the bottle (typically used with champagne) and packaged in a stylish back velvet lined gift box. Only 90,000 bottles will be produced<\/strong>, which makes this commemorative release the chance to be part of Guinness\u2019 brewing history.<\/p>\n Wonderful! In addition to the extremely rare use of whisky malt*, this \u201cunique\u201d ale will be packaged in the same manner as Champagne! And sold in a gift box! And will be sold in small quantities for no other reason than to justify an obscene sticker price! (Thirty five bones<\/strong><\/a><\/span>. And so you know that this beer will retain its exclusive, just-for-the-one-percent cachet, Guinness brand manager Doug Campbell promises<\/strong><\/a><\/span> that \u201cWe will brew it one time only and basically throw away the recipe afterward.\u201d Which is quite a statement, given that Diageo also claims the beer is based on a 200-year-old recipe. Once they\u2019re done with this beer, they\u2019re throwing out all the old log books!) But wait, can there be even more<\/em>? Yes:<\/p>\n This is the first offering of the new Guinness Signature Series\u2122 which offers a range of limited edition luxury beers. This series gives beer drinkers more options for different occasions, from fine dining to exquisite gifting.<\/p>\n \u201cWhich is to say this isn\u2019t rare or special at all, just the first in a series of scams we plan to run on what we imagine are endlessly gullible rubes willing to fork over $35 for an amber ale<\/em>.\u201d (That last bit is, despite being in quotes, only what I imagine went through the email-writer\u2019s head as he put the finishing touches on things.)<\/p>\n This is probably the most shameless email I\u2019ve ever received, and the beer is definitely in the chutzpah sweepstakes as well. But this debacle isn\u2019t actually Diageo\u2019s fault. It\u2019s the poison fruit of wildly over-priced craft beer \u2013 resulting from a combination of fan lust and brewer manipulation. A company like Diageo, with a brand as valuable and important as Guinness, would be stupid not to play the same game. It represents a moment of decadence inevitable with anything so heavily hyped.<\/p>\n It\u2019s a shame, too. Some beer really<\/em> is expensive to make and necessarily limited in quantity \u2013 Rodenbach, Cantillon, and Cascade (among many other fine and reputable American craft beers). But you have to know something about beer to appreciate that, and in the not knowing, there is room for the unscrupulous to make quickie beers, pop them into a glitzy package, and jack the price up 500%.<\/p>\n * Not rare<\/a><\/span>.<\/strong><\/p>\n Author:<\/strong> Jeff Alworth I received an email yesterday so brazen and cynical in its scope that it left me briefly stunned. It begins: Just in time for the holiday season, Guinness introduces the perfect option for beer connoisseurs and enthusiasts alike with Guinness The 1759, a limited edition ultra-premium amber ale. [Their bold.] […]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":17772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,4],"tags":[],"class_list":{"0":"post-17770","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-jeff-alworth","8":"category-meinungen-und-gastbeitraege"},"_links":{"self":[{"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=\/wp\/v2\/posts\/17770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17770"}],"version-history":[{"count":0,"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=\/wp\/v2\/posts\/17770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=\/wp\/v2\/media\/17772"}],"wp:attachment":[{"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.brunnenbraeu.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nre-blogged and published from Beervana<\/a><\/span>
\nwith kind permission<\/a><\/span> from the author.<\/p>\n","protected":false},"excerpt":{"rendered":"