Jeff Alworth

Jeff Alworth:
Never Say “Craft Brewery”

Yesterday morning, Mike Stevens and Dave Engbers announced that they would be selling 30% of their brewery, Founders, to the Spanish brewer Mahou.  The reason: With Mahou San Miguel at the table, Founders Brewing Co. gets a partner with access to consumers on five continents and a chance to pay […]

Jeff Alworth

Jeff Alworth:
New, But Not Innovative

I received an email yesterday so brazen and cynical in its scope that it left me briefly stunned. It begins: Just in time for the holiday season, Guinness introduces the perfect option for beer connoisseurs and enthusiasts alike with Guinness The 1759, a limited edition ultra-premium amber ale. [Their bold.] […]